Social Campaign • 2022
For Starbucks Fall campaign in 2022, we created content that resonated with fall fanatics and PSL-skeptics alike. We emphasized convenience, leaned into culture and fandom, and celebrated the return of cult favorites like PSL.
My role: Associate Creative Director, Starbucks: creative direction and strategic feedback from concept to final product, photo and art direction (pre pro and on set), feedback and approvals.
Agency partner: Big Spaceship
Photographer: Julia Stotz
Food Stylist: Callie Meyer
Starbucks Fall
FALL PUMPKIN PORTAL GAME
Social-led activation that drove customers from social to a fun, interactive game that Starbucks fans could play called Pumpkin Portal to Fall, testing their fall knowledge with emojis, pop culture, and Starbucks.
