Social Campaign • 2019
As Senior Art Director, I worked cross-functionally and with agency teams to guide creative development of Starbucks’ a playful Halloween social campaign, aimed at drumming up excitement for the holiday and bringing nostalgic content to customers to drive engagement.
My role: Senior Art Director, Starbucks: creative direction and strategic feedback from concept to final product, photo and art direction, feedback and approvals.
Agency partner: Big Spaceship
Photographer: Scott Pitts
Food Stylist: Callie Meyer
Halloween
Playful with Product
Meeting our customers in the Halloween mindset by tapping into insights around nostalgia for spooky Halloween themes and movies.
Engaging Interaction
Sparking conversation with our customers by creating moments of engagement on their feeds.
