Social Campaign • 2022

For Starbucks Winter campaign in 2022, we created content that resonated with customer mindset during a post-COVID world. We emphasized convenience, leaned into culture and fandom, and celebrated the return of beloved seasonal flavors like Pistachio Latte.

My role: Associate Creative Director, Starbucks: creative direction and strategic feedback from concept to final product, photo and art direction (pre pro and on set), feedback and approvals.

Agency partner: Big Spaceship
Production Company: Standard Production
Photographer: Julia Stotz
Food Stylist: Callie Meyer